i’m gina visan, and you’re not.

I got this pretty cool colorful Puma T-shirt from my brother- i dont usually buy puma stuff, so i was quite surprised by this funny red label with all the indications :)). Of course- i was lucky that the t-shirt fits perfectly- and so I enjoyed reading it. But if it didnt? i would have probably hated all that stuff written on it :))- I scaned it for you- enjoy

And talking about Puma.. Recently our fav designer- Hussein Chalayan has been named creative director for Puma. Apparently they want to reinvent the label- bringing a new touch to the sports vision of this brand. And really I think they will probably manage to stand out from all the sport label crowd- thanks to the innovative ideas of the avant-garde designer. Most probably I’ll watch their evolution- all this made me really curious

The main point of this collaboration is Chalayan’s afinities with technology, which he describes as the only thing in the world that can create something new”. Jochen Zeitz the chief executive from Puma thinks that Puma is the kind of brand that brings fashion and lifestyle into the sports world but “what is missing is how people dress, and in that lies a tremendous energy we want to capitalize on”.

Hmm.. well.. i’ll have to say this combination must have a pretty interesting result. Waiting for it

In the meantime- you might wanna read some articles about this issue here, here and here and you can check out the “master’s” latest collection here.